WST is excited to announce a pioneering five-year partnership with global sports giant Castore. The relationship will see Castore become the Official Technical Partner of the World Snooker Tour until 2029.
Castore, whose current partners include McLaren F1, Oracle Red Bull Racing, Athletic Bilbao, Rangers FC and many more were placed second on the Sunday Times list of the UK’s fastest growing companies in 2023.
As official technical partner, Castore will work with WST and in consultation with the players to develop performance garments to be worn at selected events over the five-year period. The two events to feature Castore technical wear this season will be the Riyadh Season World Masters of Snooker 4-6th March and the World Mixed Doubles taking place at Manchester Central 30-31st March.
A main objective of the partnership will be to develop the innovation and technical performance elements of the sport, whilst respecting its unique heritage.
The partnership will also see the launch of a brand-new online store, with a range of exclusive products to be developed in the coming seasons.
WST and Castore are committed to continuing the evolution of the sport as its popularity and global appeal continues to grow, through providing industry leading technical wear and retail experience for its players and fans.
More details on events in the 2024/25 season which will feature Castore technical wear will be announced over the summer.
Peter Wright – Chief Commercial Officer – World Snooker Tour
“We are really pleased to be able to announce such an innovative and exciting new chapter for the sport in collaboration with Castore. Their rapid rise as a business is inspiring and ties in with our current resurgence and long-term ambitions for the game. We can’t wait to work with the players to develop technical wear which will allow them to continue to excel in their performances and attract a new audience to the sport. We have also listened to fans comments about our retail offering, and we know working with Castore will elevate this to a whole new level”
Sam Lucas – Chief Sports Marketing Officer – Castore
“We are thrilled to announce our latest partnership with World Snooker Tour. The collaboration marks Castore’s first venture into the world of Snooker as we continue our multi-sport expansion, and the relationship comes at an exciting time for the highly respected sport. We look forward to joining forces with World Snooker Tour and being a part of an exciting future ahead for Snooker fans.”
Tom Rowell – Chief Marketing and Communications Officer – World Snooker Tour
“Snooker has a clear and distinct style which is globally recognised, the aim with this partnership is to evolve without losing our heritage. The idea is to adapt the attire for the events that already have a more relaxed dress code, we are sure this will enable players to carry on with the continual improvement in the standard of play and high scoring which fans love”
Shaun Murphy, world number six and Player Director of the WPBSA Governance Board
“I have spoken for many years, on behalf of the players, about the necessity for us as a sport to examine our dress code and consider how it affects our performance in the arena, without forgetting our heritage and the importance of keeping traditions for certain historic events.
“This new partnership with Castore is a fantastic development as it will allow us to create new garments which look modern and help maximise performance. I look forward to working in consultation with the Castore team and the players on this process.”
Judd Trump, world number two
“It’s something I’ve been trying to get into the game for nearly ten years now, so it is nice it is finally coming in. Snooker is really heading in the right direction now.
"I think it is good for the fans, there has never been that merchandise that there is in other sports, it makes it exciting
"I certainly feel in the events we do have a more relaxed dress code it certainly helps, just having the freedom. It is exciting for snooker to be heading in this direction”
Mark Allen, world number three
“I think it is important to try and move with the times, if they keep the majors the same and traditional and experiment with the rest that is a good way forward.
"I think it is important the players will get a chance to practice in it and give feedback. It is good WST are trying new things and hopefully a sign of things to come”