Saudi Arabia, April 16th, 2024
HE Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), has announced an agreement between Riyadh Season and WST to further expand and develop collaboration which will promise to bring the sport to more fans across the Middle East.
Ahead of this weekend’s World Snooker Championship, Riyadh Season has agreed to become an official partner for snooker’s most prestigious tournament, underlining the commitment to supporting the WST.
With the ambition to grow snooker throughout the Kingdom of Saudi Arabia and beyond, HE Turki Alalshikh has also announced a new three-year ambassadorial agreement with world number one Ronnie O’Sullivan, who has won a record 23 Triple Crown titles. This agreement guarantees that O’Sullivan will play in all WST events in Saudi Arabia and will also make special trips to the Kingdom to coach and foster aspiring talent.
Saudi Arabia hosted its first-ever WST event last month –Riyadh Season World Masters of Snooker – which was won by O’Sullivan. Such was its success, the tournament is confirmed to return as part of the calendar for Riyadh Season during the 2024/25 schedule and will feature the world’s top ten players in addition to two wild cards being invited.
The event will again feature the innovative golden ball, known as the Riyadh Season ball, which will give players a chance to score a world record break of 167 if they pot it at the end of a maximum 147, with HE Turki Alalshikh confirming that the prize for the ‘super maximum’ will be doubled to $1million should anyone succeed in achieving this milestone.
On this announcement, HE Turki Alalshikh stated that these initiatives will act to drive the development of snooker in Saudi Arabia, inspiring a new generation of young fans who idolise the sport’s biggest stars. This expansion of snooker is one of many sporting events offered by Riyadh Season, building a vibrant community of snooker fans that will increase the popularity of the game in Saudi Arabia, where all enthusiasts can thrive and pursue their passions.
HE Alalshikh added “Riyadh Season is delighted to be a partner of the World Snooker Championship, which will start next Saturday and continues until May 6th at Crucible in Sheffield.”
WST Chairman Steve Dawson said: “We are honoured to work with HE Turki Alalshikh on his visionary plans for progress. We share his ambition of bringing snooker to many more fans across the Middle East, and to foster new talent and develop grassroots structures. We share a dream that one day Saudi Arabia will produce a World Snooker Champion, and each of the three initiatives announced today are steps towards that dream. We are thrilled to be working with His Excellency and to deepen our relationship with Saudi Arabia.
“The inaugural Riyadh Season World Masters of Snooker was a fabulous event and many of the players enjoyed the atmosphere created by the local fans. We look forward to returning to the Kingdom in the summer for the Saudi Arabia Snooker Masters, which will be the first ever world ranking event in the region. These tournaments grow the sport and provide fantastic opportunities for the players to compete for outstanding prize money.”
Ronnie O'Sullivan said: “Playing in Riyadh last month was an amazing experience, I love the atmosphere and the enthusiasm of the fans. We can make snooker huge in Saudi Arabia. So I am excited by this chance to work to grow the sport there and the opportunity to coach the best young talent and pass on my experience. I’m also relishing the chance to play in more big events in the Kingdom, and to work alongside HE Turki Alalshikh on his ambitions.”